Reef Life

Collaborating with a team of five designers, we contributed to the Reef Life Foundation, a nonprofit dedicated to restoring coral reefs and protecting marine ecosystems. Guided by their motto, "Building Homes for the Ocean's Homeless," the organization drives impact through donations, ocean-inspired jewelry sales, and 'Gift a Reef' certificates, fostering the revitalization of vibrant Caribbean coral colonies and marine life

My Role

UX Researcher| UI

Timeline

3 weeks

Tools

Redesign Goals

Boost donations and 'adoptions' for sea life

Increase visibility of the cause and ongoing projects

Create a sense of urgency around ocean protection

Clearly show allocation of donations to active projects

Improve overall design for a more user-friendly experience

Research Objectives

To identify pain points in the donation journey

To prioritize website elements for redesign

To improve the overall user experience for donors

Competitive Analysis

Survey Takeaways

Only 43.5% said the impact of their donation was clear

78.3% said they would like to get an item (or merchandise) from their donation

Most desire to make an impact with their donation

Most value sustainability

Overwhelming responses stating they want to see the results and impact their donation is making

Users care about ease of donation process

Asumption:

Problem Statement

Inside Statement

Defining Our User

While users value the ease of the donation process, their primary concern is that their contributions are making a real impact.

Findings:

We believe that sharing the impact of donations with ocean enthusiasts will help them feel that they are making a meaningful difference in ocean conservation efforts

Riki needs to see the immediate, tangible results of their contributions because they crave an emotional connection to the impact they're making