Baja Land Developers Case Study
Baja Land Developers aim to make homeownership accessible to international buyers by providing a seamless, affordable, and secure purchasing process
My Role
UX Researcher | Creative Designer
Timeline
3 weeks
Tools
Problem Statement
My Role
Individuals seeking property in Mexico face a lack of comprehensive online resources, highlighting the demand for transparent and easily accessible real estate services
As part of a team of six designers, we collaborated on this case study to enhance and strengthen Baja Land Developers' brand identity and better align it with their target market. My role as a UX researcher involved conducting surveys, facilitating brainstorming sessions, crafting user insight statements, creating affinity diagrams, and contributing to creative visualizations
User Interface Analysis
We audited the website and reflected on creating one that is professional and displays trust. Our goal was to create a platform that communicates clearly, engages effectively, and provides a powerful online presence to our users
Personas
User Surveys
User Interviews
Defining Our Users
Our research led us to create the following Proto Persona. We believed that someone with a family and adventurous spirit would be the ideal candidate who would benefit from this service.
We sent out a survey to friends, family, and coworkers through social media and Google surveys.
From the interviews, online guests found the current websites to be difficult to use and asked for an updated one that would bring more credibility to the website for those that couldn’t make in-person viewings.
Affinity Diagram
Ideation
We analyzed interview insights, revealing that users prioritize professional, modern, and easy-to-navigate website-key factors for Americans considering buying in Baja
MoSCoW Method
Must: An educational page
Should: A filter button to narrow down the search for a lot
Could: An income calculator to help users estimate the potential return on investment
Information Architecture
Site Map
We organized our menu options and where the content would go for a better user flow. We then used a hierarchy to better guide our person through the main information needed to purchase a property and have access to resources after making the purchase.
User Flow
We focused on the checkout process where we wanted to make sure our person could pick which property was wanted, reserve an appointment, and pay the down payment if the person was ready to reserve the lot.
